AeNews

The following is from InternetWeek. I think you will find it both interesting and valuable as you continue to hone your internet marketing skills.

Brand Matters On The Internet

The Internet has crushed many assumptions. During the dot-com boom of the late 90s, scores of chief executives thought they knew how business would be conducted in cyberspace, only to have their beliefs turned upside down. Unfortunately, many of those businesses failed and their employees sent to the unemployment lines.

So it's not all that surprising that researchers at Massachusetts Institute of Technology's Sloan School of Management have disproved one more erroneous belief, the topic of today's Leading Off, about the medium that's changing the world.

The study indicated that 51% of online shoppers chose reputation over price offered by an online retailer as most important. It goes to show that all of us who use the internet to market our ideas, travel, music, books, or shopping malls must strive to offer the highest levels of service, quality and performance to our customers and clients.

You can read the entire article at:

http://update.internetweek.com/cgi-bin4/DM/y/ek4Q0GMqGh0G...

It's the largest buying season of the year. Don't forget building relationships is one of the important long term goals of any business. So think of ways you can build better relationships with your customers and clients. Offer more and more, overwhelm them with gifts and value.

Let's Get Started!
Andrew