AeNews

Bullets, Bullets, Bullets.....

Have you ever been to those freeware clipart sites that have all kinds of web graphic stuff? And to add insult to injury they are horribly organized. Page after page of silly stupid, insipid stuff that your kids wouldn't dare to put on their site.

But wait a minute! copywriting is about getting attention.... so you need something to grab the reader's eye

You need something that stands out.....

You need something that lets them know this is an important point in the presentation

By now you're getting the point. Stop using those regular simple bullets you find in the regular web or text editor. Standard Bullets don't work nearly as well as using somthing with some interest in it. Find an image with a Different color, shape or visual texture to give any bullet the eyecatching effect you are after.

Long ago I started capturing all kinds of images to use as bullets and saved them in a special place so I could go back to them easliy. So start grabbing all the great bullets you see and save them in your own bullets directory for later use.

Next time I"ll have some ideas on those breakout boxes called "Johnson Boxes". You know the ones used to highlight testamonials, guarantees and the like.

Until then,,,,
It's time to Get Started (using bullets)
Andrew

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