AeNews

We continue our series on unusual web copywriting visual techniques. As I mentioned earlier, all of these are stolen directly from examples in the hardcopy print world.

Today I are going to show you the circled text emphasis. This is kind of crude way to highlight, but it is dynamic and effective. It only works with text you present as a graphic. You won't get this to work on text that is just floating in the html format. You editor must allow you to either insert transparent images with text, or to send graphic images behind text input. I have also use layered editors that also allow the order of layers to control this effect.

If you are presenting your copy in the form of a PDF file then the formatting of your original source document will allow you to insert the scan of the hand circle as an image and then impose text on top of it. The following example was taken from such a document.



A couple of points to use this. Make sure you change the color of the hand drawn circle to red, blue, purple, yellow. Use a color that works with the rest of the color pallet. I often use either Red or Orange. They are two of the most powerful colors that can read well on a white page.

Tomorrow I show you bullets. Not those simple dots, but bold, beautiful, bodacious bullets.
Andrew