02/02/2005
AeNews - Copywriting Extras ii

Yesterday I showed you DropCaps. I forgot to give you a resource on DropCaps. If you want to get some of these special graphic alphabets you should visit www.dropcapitals.com
they have a collection of these available for purchase. But the one I used yesterday was one from an alphabet I created and use on the Put It iN Thought web page. they aren't hard to create if you have a simple graphics package.
But I digress..... Today we are looking at the highlight. You used this one in college. In fact a whole line of products was introduced in the marker industry back in the 70's when those water-soluable transparent markers first made it to the shelves of the stationary and art stores. Pretty soon they were everywhere. It was a hit and everyone wanted to use a "highlighter" to emphasise text.
Copywriters in the hard copy world followed suit very soon after and you have been seeing this technique ever since. Today, it is a little more difficult to get this effect. I have done it by limiting it to areas where I can completely control the text appearance, such as in emphasis boxes or teadings and inserting these as graphic inserts. Usually you can control how the page reads well enough to make this work well.
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