AeNews

I was just catching up on some email and I came across this little gem from Paul Meyers. I don't know how Paul come up with this one, or if he stole it from somewhere else. I do know it it right on target.

.....

"Myers' Marketing Maxim"

Benefits exist in the head and the heart.
Everything else is a feature.

....

The collorary of this is

We validate what we desire.

Remember, those who don't have probably never got started....
It's time to get Started.

Andrew
Your Editor

BTW If you find this handy, buy Paul a beer, evidently he likes the stuff.

http://www.buy-paul-a-beer.com