AeNews

Guerrilla marketing is the use of unconventional tactics to achieve a very conventional goal. That goal is always increasing profits. Profit is the only goal of guerrilla marketing. Everything you do must be geared toward profit.

For most of you, marketing means those things that you do to promote your business: things like submitting to search engines, doing ezine advertising, giving away free stuff, etc. But marketing is actually much more than that to a guerrilla marketer.

Marketing Is Any And Every Contact You Have With Anyone About Your Business.....

It doesn't matter If you are a one person operation or if you are a multi-million dollar corporation. Every time you pick up your business phone, every business message you send, every issue of your newsletter, (with or without advertising) is marketing. Even a casual conversation with the waitress at the coffee shop or the telemarketer who calls persistently is a possible opportunity for you to market your business, You never know, so be a good Scout and be prepared.

Learn this and just watch the changes that will happen! You cannot succeed as a marketer, guerrilla or otherwise, until you learn this. What this means is that marketing is not an event, something that happens linearly in time. Marketing is a circle. It's a never ending process, like Life itself. A great guerrilla marketer makes marketing a major part of his life.

But great guerrilla marketers are not necessarily born great guerrilla marketers. Most of the guerrillas I know learned how to market after they were born. Many of them of them started out as something else, a musician, a web designer, or even a theologian.

To learn how you can use this powerful and proven form of marketing to advertise your products online, and to do it on a shoe string budget Click on the image below. You will learn more about Guerrilla Marketing

Andrew Abernathy
Your Aenews Editor

	Sales Tip for the Month Networking at a Gathering
	All of us get invited to gatherings of various kinds. This part of the year we probably get invited to more gatherings than any other time of the year. Many of these are personal but often they are also business related. Your key customers may invite you to an appreciation night, or the various associations and service groups you participate in have gatherings where many people show up that don't any other time of the year. It's time to polish your networking skills. I'll  let you in on one of the most valuable secrets in networking. Surprisingly it is seldom practiced. It is based on the "Golden Rule" -- 'Do unto others as you would have them do for your.' Or in other words, ask the simple question, "what can I do for you", or "who is your perfect client?"  Both are open-ended questions that allow the other person to talk about what they do and what they are looking for. Their natural follow-on response is to ask you the same question. You get a built-in opening to tell about your value and what you are specifically looking for.
	... before the event with your particular event in mind, write down and then practice (out loud) your quick personal introduction appropriate to the event nothing fancy, just your name and their name sample "Hi Sally, I'm Harry Morgan with (xyz company) Now the general statement/question to open the conversation samples "how long have you been [a member of, involved with] [specific group]?" "what brought you out here [today, tonight]?" "have you been to a [meeting type] before?" "what do you think of the [show, meeting, event] so far?" "what did you think of the last [show, meeting, event]?" "what do you think about [event specific thing or event]?" "how do you know [speaker, organizer of the event, sponsoring group of the event]?" Open-ended questions (prepare at least three) choose an open-ended question with the particular event in mind. Your value statements (prepare at least two but four is better) these say what you do in terms of the value it delivers to others Exit statements - a graceful exit is as impressive as a graceful entry (a couple of these should be enough) statement for scheduled follow up introduction to someone else at the gathering samples "Can I give you a call next week to set up a time to talk in more detail?" "Would you like to get together on Friday and work through the idea?" "Is there someone else here you would like to meet?" "I enjoyed meeting you... will I see you at (other meetings)?"
	Just before the event... set clear objectives and goals identify specific people you want to meet or talk with quantity of discussions you want to have the number of post event meetings you want to schedule prepare your attitude be completely positive look for how you can contribute to others have an inquisitive mindset
	At the event ... achieve your objectives and goals by ... proactively initiating discussions use your prepared and practiced introductions, open questions sending the right message physically face the person squarely smile be energetic ask open-ended questions listen completely (don't interrupt or respond to quickly. Be deliberate and thoughtful with your responses.) allow small gaps of silence (often the other person will fill in with additional information that will be useful in directing the conversation.) giving undivided attention to the person you are talking to avoid wandering and scanning eyes (you want to build a one-on-one relationship.) avoid answering or looking at pagers and cell phones during your conversation -- either turn them off or take the messages after you finish your conversation. delivering your value statements (when appropriate) Maintaining your contribution attitude to the end of the event complete positive follow-thru with each person you meet rest after the event
	After the event ... quickly evaluate your networking performance review against your set goals and objective for the event follow through with each individual write a short thank you and confirming message (use a handwritten note in the mail for the highest impact. then use email use the phone, if appropriate begin to seek out your next event establish an interval (once a month, quarter, etc.) join a networking or lead referral club attend one or two major events a year outside of your normal circle of influence consider parallel industries and attend their events as well Above all practice the art of giving at any meeting. If you find a way to give to your new acquaintance, you will find a new loyal salesperson who will sell for you without any cost -- except for your loyalty and honesty.
	It's Time to Get Started! Andrew

All of us know the power of a challenge or encouragement to excellence. This morning I'll pass along one for all of us involved in getting the work done this week. Since it is very short for most of us, focus is all the more important.

So here it is
Goals Focus for this week.

Invest a moment right now to write down on a piece of paper the one or two expectations you have for yourself this week.

Put the list where you can see it throughout the week... and at the end of the week as a check.

One or two things only.

It's time to Get Started!
Andrew

AeNews Readers,

I hve been a subscriber of Jason Lewis's Business Brainwaves for a while and he has had some good ideas. Recently, he made all his back issues available at the following URL.

http://www.businessbrainwaves.com

For the time being, the subscription to Jason's newsletter is free. I'd suggest you sign up when you visit.

Your AeNews Editor,

Andrew

P.S. Jason tells me if you sign up for his newsletter you will get access to all the back issues. It's worth the small price of admission -- your name and email address. aa

Good evening everyone,

If you are already a subscriber to AeNews you already have an idea what to expect for the content in this blog. I am going to expand the content in the blog to include more reviews of immediate internet marketing trends and offers I receive. I'll let you know what I think about the offers and if I think they will be worth your time and effort.

In addition, there will be a series of commercial offers included from time to time, but these will be links back to the AeAutomation site where you can get full information on the product or service.

The most important addition to AeNews in the blog format is you can sound off by posting comments to the items I put up for you to read.

I'm looking forward to seeing the great comments about what is going on at AeAutomation and the topics we will be addressing in AeNews.

Remember, If you don't start, you won't get anywhere .... So it's time to get started!

Andrew Abernathy